Barbells for Boobs
QALO is a e-commerce retail company that sells wedding rings for people with active lifestyles. For this campaign, QALO partnered with a non-profit that supports breast cancer research called Barbells for Boobs. My job was to sell the new rings on two different launches and generate excitement around the sparkle feature. Since Barbells for Boobs is an organization associated with crossfit, I wanted to have a good mix of edgy and feminine design style. To achieve that, I used a good mix of pinks, blacks, and greys in combination with metal, grunge, and concrete textures to help communicate that style. These designs were used for email, website tiles, social media, and digital advertisements.