CASSEE MARIE
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BJM Branding

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Because Justice Matters Branding

Goals: The goal of this project was to create a new look and feel that was consistent with the heart of the organization.

Process: For this rebrand, I started off with a brand questionnaire to get a better understanding of the organization’s mission and vision and help to create a brand that was consistent with that. Some words that they chose to describe their brand were bright, clean, beautiful, hopeful, and bold. I accomplished this by creating a fun and modern script logo paired with a vibrant color palette. After 3 iterations of logo concepts and tweaks, they settled on a logo they love! From there I created a brand style guide.

Logo & Brand Identity

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Brand Guidelines

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Business Cards

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