Must Head West Branding
Must Head West is a clothing and apparel company based in Orange County, CA. The brand is mainly geared toward men who are craftsmen and work with their hands. The target customer cares about quality. They are makers. The quality of what they create and what they wear. To speak to this audience, I created a rough, rustic, hand-crafted logo that is intended to resemble a leather stamp. I drew inspiration and colors from the textures that this target consumer would most commonly work with. I also gathered inspiration from different atmospheres in which these consumers would work and create. I designed this brand to be simple and minimal but reflect hard work and quality to draw in the modern craftsman.