Anthem Branding

Goals: The objective of this endeavor was to cultivate a fresh and cohesive visual identity that resonated deeply with the essence of the organization.

Process: Embarking on this rebranding journey, I initiated the process with an in-depth brand questionnaire. This step was crucial in gaining insight into the organization's core mission and vision, laying the groundwork for the creation of a brand identity that authentically reflected these values. Drawing from descriptors such as bright, clean, beautiful, hopeful, and bold, I channeled these attributes into the design process.

Crafting a lively and contemporary wordmark logo, complemented by a vibrant color palette, I endeavored to capture the organization's dynamic spirit. Through three rounds of iterative logo concepts and refinements, we collaboratively honed in on a final design that resonated profoundly with the client. Subsequently, I meticulously documented the brand's visual elements and guidelines in a comprehensive brand style guide, ensuring consistency and coherence across all future applications.

Project Includes: Brand Identity, social media design, website design, print design and packaging