Ruthie Kim Website
Goals: The goal of Ruthie’s website was to help her prospective clients get to know her and feel inspired by her. Another goal was to get more people to sign up for her events or hire her to speak at events.
Process: To accomplish this goal, we created a website for her to help give prospective clients an idea of who she is and why they would want to work with her. Her target audience is a working professional female she wanted something clean, minimal and feminine. This project was fun for me because I feel like I fall in that category so I designed something that I like! I chose a color palette of light blue, white, and black. This palette felt soft with the light blue yet bold with the black and classic and clean using white space.