W2N Travel Branding
Goal: To help gain awareness and increase interest to contact agency to book travel.
Process: I started by trying to understand the goals and the heart behind the business. My client said she wanted something bold but also friendly and inviting. She gave me some samples of what she was looking for but I ended up creating something else that fit a little better with her brand and she loved it! We used a bold orange red as her brand color coupled with a more friendly type selection. Choosing the bold orange-red helps to separate her from her competition.