Easter 2017- Reality San Francisco

Theme and Inspiration: Centered around the theme of "Remembering Hope," this event sought to evoke sentiments of hope, peace, and joy. Reflecting the ambiance of the iconic San Francisco Opera House, renowned for its breathtaking architecture, the artwork aimed to capture the venue's beauty and allure.

Design Strategy: To entice attendance and showcase the venue's splendor, I crafted a comprehensive campaign comprising print materials, a microsite, and a visual social media strategy. Each design element was meticulously curated to resonate with the event's tone and objectives.

Invitation Design: The invitation served as a gateway to two distinct events: Good Friday and Easter. Balancing the somber tone of Good Friday with the celebratory spirit of Easter, I created a two-sided invitation. Transitioning from a dark, black side to a luminous cream side, the invitation symbolized the journey from darkness to light, elegantly underscored by gold foil stamping. This interplay of contrasts not only conveyed the event's emotional depth but also showcased its inherent elegance.

Event Program: For the program distributed at the venue on Easter day, I opted for a luxurious thick stock embellished with metallic gold ink. This choice not only enhanced the tactile experience but also maintained visual consistency with the invitation, ensuring a seamless and immersive event experience from start to finish.

Through thoughtful design choices and attention to detail, the artwork not only piqued interest but also conveyed the essence of the event, inviting attendees to partake in a memorable and transformative experience.